School of Agricultural Management and Extension Technology (SAMET)

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Marketing of agrochemicals in Makurdi, Benue State, Nigeria
(International Journal of Marketing and Technology, 2013) Ogaji, A., Odine, A. I., Adeniji, O. B., & Ibrahim, F. D.
The study examined the marketing of agrochemicals in Benue state. Primary data was collected from 60 respondents through the use of systematic sampling technique with the aid of questionnaires/and interview schedules. Data were analyzed by the use of descriptive statistics and marketing margin analysis. The result indicated that the agrochemical market is dominated by males (78.3%) and they were all involved in the sales of herbicides among others. The marketing margin for herbicide, pesticide and insecticide per litre was 55.91, 40 and 39.79 respectively. The result also revealed that the marketers were inefficient as the marketing efficiency of the herbicide, pesticide and insecticide was 35%, 29% and 24% respectively. The study therefore concludes that agrochemical marketers in the study area are inefficient and thus recommends that agrochemical marketers should put in more effort since there is still room to increase their efficiency.